Data Enrichment

Gain a deeper understanding of your customers for enduring loyalty

LBMS goes beyond traditional loyalty tracking, offering a data-enriched framework that empowers personalized, impactful customer interactions

Trusted by enterprises across the globe

Unlock richer customer insights, drive personalization, boost loyalty

Make every loyalty interaction—transactions, referrals, gamified experiences—an opportunity for insight. Discover how data-enriched, integrated loyalty can drive growth

Turn every action into a data point

Build enriched profiles by capturing every aspect of customer behavior, preferences, and engagement across systems, creating a unified view that powers effective personalization

Loyalty Engine: Seamlessly integrate our rule-based engine with CRM, POS, marketing, and transaction platforms to capture in-depth data on purchase timing, frequency, and preferences—crafting a nuanced view of each customer.

Comprehensive Member Profiles: Track every point earned, transaction completed, and reward redeemed, syncing with CRM data to build data-rich member segments for precise targeting.

eSurvey & eQuiz: Collect real-time feedback through integrated surveys and quizzes, gaining direct insights on customer preferences and satisfaction to enable dynamic, feedback-driven engagement.

Health & Wellness Integrations: Connect with third-party wellness apps to track fitness and wellness data, enriching profiles with lifestyle insights that support health-oriented rewards.

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Transform every engagement into an actionable insight

LBMS connects with marketing platforms and social media tools to capture interaction data, revealing the drivers of customer engagement.

Gamification Data: Capture data from challenges, streaks, and prize draws, uncovering competitive behaviors and preferred rewards. These insights help refine engagement strategies to be more compelling.

Referral Insights: Track customer referrals to identify top advocates and gain insights into social engagement and network influence, boosting acquisition and rewarding loyal advocates.

Location-Based Rewards: Use geolocation data to track offline engagement at stores, events, and other locations, providing a comprehensive view of each customer’s loyalty.

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Offer rewards that truly drive loyalty

Understand exactly what customers value by analyzing reward choices and redemption patterns to build a program aligned with real preferences.

Redemption Analytics: Track reward choices across 30+ categories - such as gift cards, experiences, and donations - to understand what customers want most, allowing you to tailor rewards that resonate.

Tier-Based Reward Insights: Segment reward preferences by loyalty tier to match offerings with each group’s unique needs, creating a program that keeps all segments engaged with relevant and meaningful rewards.

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Security, privacy, and compliance at the forefront

Data protection is of utmost importance at LBMS, and we are committed to providing a safe, secure, and compliant loyalty ecosystem for enterprises with the highest standards of data security and privacy across storage, exchange, collection, and processing.

Trusted and loved by top-performing enterprises around the globe

Our loyalty management shines through Loyalife

“We appreciate Loyalife's efficient client management. The level of detail and accountability demonstrated on each project is great, leading to a tremendous improvement in customer engagement. We will surely recommend their services to other banks.”

Siny Antony Davis

Manager - Cards Portfolio Management, Retail Banking Group - CBI

Loyalife has taken our rewards program to a new height

“Loyalife has made our loyalty program ‘MRewardz’, and has taken it to a new height. Cardholders are now more motivated to use their cards and earn MRewardz points. I believe Loyalife will make the program only more exciting and rewarding in the coming days.”

Md Abu Bokar Siddik

Head of Cards | Card Division, Mutual Trust Bank (MTB) Limited

Top-class customer engagement solution appreciated by customers

“Loyalife has been our SKYCOINS loyalty program facilitator since 2020. Their top-class customer engagement solutions are well appreciated across a wide range of customer segments and it is because of their facilitation that our SKYCOINS loyalty program is so popular with the customers.”

Nahid Farzana

Head of Cards Business, EASTERN BANK LIMITED

A cutting edge system and the right partner to grow with

“Loyalife is a true partner. We chose Loyalife as our loyalty provider to work with us across 17 countries in Africa. The Loyalife team is extremely flexible and fully supportive throughout the way. The system is cutting edge - from the user interface to the options provided to our consumers. We are confident that we have selected the right partner to grow our customer base with.”

Motaz Ben Saoud

Corporate Retail Officer, OLA ENERGY

Gain a deeper understanding of your customers for enduring loyalty

Trusted by enterprises across the globe

Unlock richer customer insights, drive personalization, boost loyalty

Turn every action into a data point

Transform every engagement into an actionable insight

Offer rewards that truly drive loyalty

Security, privacy, and compliance at the forefront

Trusted and loved by top-performing enterprises around the globe

Our loyalty management shines through Loyalife

Loyalife has taken our rewards program to a new height

Top-class customer engagement solution appreciated by customers

A cutting edge system and the right partner to grow with

Your customers are speaking through data. Turn them into loyalty

Your customers are speaking through data. Turn them into loyalty