Rule Engine

Enterprise-Grade, Dynamic Rule Engine Designed for Complex Loyalty Programs

Tailor every aspect of your loyalty program with our Rule Engine crafted to handle complex point accrual, custom attributes, and nuanced customer interactions across any business touchpoint

Differentiators designed to elevate loyalty programs for scalable customer engagement

Data Synchronization

Pass real-time data from external systems or use batch processing by uploading files to update the transaction data and trigger the accrual rules

Custom Attributes

Use global attributes across your rule groups, manage local attributes to add custom ones, and use derived attributes to create smarter accrual rules

Rule Groups

Create rules groups to organize and prioritize your rules better, with the option to set a maximum points limit for each group

Member Insights

Access member data, and attributes, and use conditions to create as many rules as possible to award either flat points or set up a points multiplier

Create data-driven loyalty experiences that are tailored to meet complex enterprise needs

Easily configure rules to adapt to your unique loyalty strategy, supporting everything from basic point accruals to complex, multi-tiered reward structures

Create Precise Customer Segments for Targeted Campaigns

Integrate seamlessly with existing systems: Synchronize data instantly, ensuring every customer interaction is accounted for and rewarded across channels

Support batch uploads for flexibility: Easily manage data in bulk to accommodate various operational requirements, maintaining consistency and accuracy

Trigger accrual rules automatically: Ensure points and rewards are allocated on time by connecting updated transaction data to your loyalty program

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Customize Reward Rules for Complex Customer Segments and Behaviors

Organize rules into groups for efficiency: Structure rules in categorized groups to simplify management and adapt to various program needs

Set maximum point limits for better control: Define point ceilings within rule groups to avoid over-rewarding and optimize program balance

Enhance precision with prioritized rule applications: Adjust rule priorities to ensure that the most relevant rewards are applied accurately, improving customer satisfaction

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Tailor Loyalty Programs with Flexible Attribute Management

Use global attributes for broad applications: Implement global attributes across multiple rule groups to create a cohesive framework for rewards

Customize local attributes for specialized segments: Apply specific attributes to individual rule groups to cater to unique customer needs

Set aggregate attributes for precise targeting: Combine multiple factors to create personalized conditions that trigger custom point allocations for each customer interaction

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Structure, Prioritize, and Optimize Rewards for Maximum Impact

Group rules for a more streamlined approach: Organize your rules into logical groups for easier management and more structured loyalty offerings

Apply point limits for more balanced rewards: Control how points are distributed by setting max limits per rule group, ensuring fair and consistent rewards.

Ensure accurate reward application with prioritized rules: Manage rule priorities to enhance the relevance and timing of rewards, driving customer engagement.

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Security, privacy, and compliance at the forefront

Data protection is of utmost importance at LBMS, and we are committed to providing a safe, secure, and compliant loyalty ecosystem for enterprises with the highest standards of data security and privacy across storage, exchange, collection, and processing.

Trusted and loved by top-performing enterprises around the globe

Our loyalty management shines through Loyalife

“We appreciate Loyalife's efficient client management. The level of detail and accountability demonstrated on each project is great, leading to a tremendous improvement in customer engagement. We will surely recommend their services to other banks.”

Siny Antony Davis

Manager - Cards Portfolio Management, Retail Banking Group - CBI

Loyalife has taken our rewards program to a new height

“Loyalife has made our loyalty program ‘MRewardz’, and has taken it to a new height. Cardholders are now more motivated to use their cards and earn MRewardz points. I believe Loyalife will make the program only more exciting and rewarding in the coming days.”

Md Abu Bokar Siddik

Head of Cards | Card Division, Mutual Trust Bank (MTB) Limited

Top-class customer engagement solution appreciated by customers

“Loyalife has been our SKYCOINS loyalty program facilitator since 2020. Their top-class customer engagement solutions are well appreciated across a wide range of customer segments and it is because of their facilitation that our SKYCOINS loyalty program is so popular with the customers.”

Nahid Farzana

Head of Cards Business, EASTERN BANK LIMITED

A cutting edge system and the right partner to grow with

“Loyalife is a true partner. We chose Loyalife as our loyalty provider to work with us across 17 countries in Africa. The Loyalife team is extremely flexible and fully supportive throughout the way. The system is cutting edge - from the user interface to the options provided to our consumers. We are confident that we have selected the right partner to grow our customer base with.”

Motaz Ben Saoud

Corporate Retail Officer, OLA ENERGY

Enterprise-Grade, Dynamic Rule Engine Designed for Complex Loyalty Programs

Differentiators designed to elevate loyalty programs for scalable customer engagement

Data Synchronization

Custom Attributes

Rule Groups

Member Insights

Create data-driven loyalty experiences that are tailored to meet complex enterprise needs

Create Precise Customer Segments for Targeted Campaigns

Customize Reward Rules for Complex Customer Segments and Behaviors

Tailor Loyalty Programs with Flexible Attribute Management

Structure, Prioritize, and Optimize Rewards for Maximum Impact

Security, privacy, and compliance at the forefront

Trusted and loved by top-performing enterprises around the globe

Our loyalty management shines through Loyalife

Loyalife has taken our rewards program to a new height

Top-class customer engagement solution appreciated by customers

A cutting edge system and the right partner to grow with

Customize loyalty with a precision rule engine built for scale