End-to-end customer loyalty infrastructure for banks

Build, manage, and scale your customer loyalty program with ease
On-Premise Deployment
API-First Infrastructure
Personalized Engagement
Robust SLA Commitments
The complete feature-kit to improve and drive your bottom line with confidence

How Loyalty Engine helps banks
- Drive customer spending with targeted rewards like double points on high-value transactions or bonuses for loans and new accounts
- Tailor incentives based on transactions, balances, and product usage (e.g., loans, credit cards) through multi-attribute accrual rules
- Manage multiple loyalty programs for different customer segments on a single platform, streamlining operations and reducing costs
- Build precise reward structures using custom attributes like age, location, or account type, ensuring targeted engagement

How Member Segmentation and Loyalty Tiers help banks
- Offer highly personalized rewards by segmenting customers based on behavior, demographics, or product usage—all on a single platform
- Reward high-value customers with custom loyalty tier that offer exclusive benefits, increasing spending and driving long-term retention
- Drive higher transaction volumes with tier-based bonuses, such as points multipliers and milestone-based rewards

How Customer Engagement helps banks
- Drive product usage with targeted campaigns for credit cards, loans, and savings accounts, increasing engagement and revenue
- Deliver tailored offers using omnichannel communication—reaching customers across email, SMS, mobile app and more
- Reinforce your brand with customizable templates, delivering consistent, professional messaging that builds trust and loyalty

How Analytics and Insights helps banks
- Track and improve loyalty program performance with custom reports on transactions, redemptions, and retention
- Quickly adjust loyalty strategies with real-time dashboards and automated reports that monitor trends and improve engagement
- Leverage historical data to refine loyalty strategies and track long-term success, such as increased credit card sign-ups and transaction volumes

How Fraud & Risk Management helps banks
- Prevent fraud in accruals and redemptions with real-time anomaly detection, ensuring safe transactions
- Enhance security with multi-level authorization, preventing unauthorized changes and reducing errors
- Maintain compliance and accountability with comprehensive audit logs that track every system action, safeguarding transparency
- Configure account deactivation timelines, password policies, and sessions timeout periods to ensure member safety
A world of points redemption options










White-labeled Solution
Plug & Play
Customizable Catalog
Security and compliance at the forefront
Hear from our happy customers

Our loyalty management shines through Loyalife
“We appreciate Loyalife's efficient client management. The level of detail and accountability demonstrated on each project is great, leading to a tremendous improvement in customer engagement. We will surely recommend their services to other banks.”
Siny Antony Davis
Manager - Cards Portfolio Management, Retail Banking Group - CBI
.avif)
Loyalife has taken our rewards program to a new height
“Loyalife has made our loyalty program ‘MRewardz’, and has taken it to a new height. Cardholders are now more motivated to use their cards and earn MRewardz points. I believe Loyalife will make the program only more exciting and rewarding in the coming days.”
Md Abu Bokar Siddik
Head of Cards | Card Division, Mutual Trust Bank (MTB) Limited
.avif)
Top-class customer engagement solution appreciated by customers
“Loyalife has been our SKYCOINS loyalty program facilitator since 2020. Their top-class customer engagement solutions are well appreciated across a wide range of customer segments and it is because of their facilitation that our SKYCOINS loyalty program is so popular with the customers.”
Nahid Farzana
Head of Cards Business, EASTERN BANK LIMITED
.avif)
A cutting edge system and the right partner to grow with
“Loyalife is a true partner. We chose Loyalife as our loyalty provider to work with us across 17 countries in Africa. The Loyalife team is extremely flexible and fully supportive throughout the way. The system is cutting edge - from the user interface to the options provided to our consumers. We are confident that we have selected the right partner to grow our customer base with.”
Motaz Ben Saoud
Corporate Retail Officer, OLA ENERGY